Artificial Intelligence (AI) has had a significant impact on the e-commerce industry
AI algorithms analyze customer data to provide personalized shopping experiences.
This includes recommending products based on past purchases and browsing behavior, as well as tailoring website content and email marketing to individual preferences.
E-commerce businesses use AI to adjust pricing in real-time based on factors like demand, competitor pricing, and customer behavior. This helps maximize revenue and profit margins.
AI algorithms can detect fraudulent transactions by analyzing patterns and anomalies in payment data. They help protect both businesses and customers from fraud.
FiAI can recognize and tag products within images or videos, making it easier for customers to find and purchase items they see in visual content, such as social media posts or videos.